Roger is the Global Lead for retail media at Diageo, the worldwide leader in premium drinks with over 200 brands across 180 countries, including Guinness, Baileys, Johnnie Walker, Don Julio, Captain Morgan, Tanqueray, Gordon's, Smirnoff, Bundaberg and many more... He leads the worldwide retail media program, working with local teams, regional hubs, and key partners to drive best practice across the globe.

Roger has held previous leadership roles in retail media, including APAC SVP at CitrusAd and Head of Retail Media ANZ at Criteo, launching the business into Australia and New Zealand. Prior to this he was the founder and general manager of GroupM Commerce, the holding company’s specialist e-commerce consultancy and WPP’s retail media practice.

Roger was the first person in Australia to be Amazon Advertising certified and has played an active role on the MFA Interactive Board, the IAB Retail Media Council, WFA Retail Media Committee and a founding member of the advisory panels for the ‘Retail Media Pioneers’ event, ‘RE:made’ event and ‘Ascendant’ Retail Media Council in Europe. He helped create the MFA Digital Foundations Certification program and was a judge for the ‘Creative eCommerce’ category at the 2021 & 2022 Cannes Lions International Festival of Creativity, also joining the jury for this years’ MFA and B&T Awards locally.

A LinkedIn ‘Top Voice’ named one of the ‘Top 20 Retail Influencers in Australia in 2025. Roger has also been recognised as a RETHINK Retail ‘Top Retail Expert for 2024 & 2025’, and winner of ‘Retail Media Leader of the Year’ at both the Unmade RE:made Awards and Path to Purchase Institute (P2PI) Retail Media Awards. He brings over 20 years’ experience in building businesses and driving commercial outcomes across all aspects of the retail media ecosystem - including advertiser, agency, adtech, publisher and consultancy roles.

Marissa is a senior business executive with 20 years of experience leading consumer-focused businesses, bringing deep expertise in brand building and scalable growth. She currently leads Church & Dwight’s Digital Commerce Center of Excellence, overseeing retail media, digital shelf strategy and syndication, and ecommerce analytics. She brings a rigorous, data-driven, ROI-focused perspective to evaluating excellence and innovation across the industry.

Jason O’Toole leads Connected Commerce and Media for Hanesbrands, shaping how the company engages consumers across digital, retail, and emerging commerce platforms. With 15 years experience in Retail and Ecommerce, serving global brands like Hanesbrands, Spanx, and Zegna, he has built a reputation as a visionary operator who understands the full arc of modern commerce; from brand building to performance media, and the technology that powers both.

He focuses on the real connection between brand storytelling and performance, shaping strategies that unify data, elevate consumer insight, and create disciplined full-funnel media systems. Jason is a prominent voice in the space, featured in industry-leading publications like the Retail Media Breakfast Club and Flywheel’s The Commerce Collective podcast, and has been a featured speaker at CES, NRF, eTail and The Commerce Media Brand Summit.

Khara Bozler Hutchinson is a seasoned digital marketing and media executive with over 15 years of experience driving innovation and growth across programmatic, retail media, and eCommerce platforms. Currently the Head of Digital Activation at Bayer Consumer Health, she leads a portfolio-wide transformation in digital media strategy, ad tech, and personalized activation. Her expertise spans full-funnel media planning, advanced analytics integration, and in-house team development.

Catherine Berger is a transformative marketing and growth executive with deep expertise in brand reinvention, portfolio strategy, and global expansion across the consumer and food sectors.

She currently leads marketing transformation and communications across Grupo Bimbo’s iconic portfolio of baked goods brands, including Sara Lee, Oroweat, Little Bites, Entenmann’s, Artesano, and more.

Mike Glaser leads the Commerce Media team at PepsiCo, overseeing media strategy, planning, and buying for the U.S. Commercial organization. He and his team are responsible for driving portfolio growth across all retail channels, online and offline. Prior to joining PepsiCo in 2021, Mike held various marketing positions at Walmart and Google.

Ekta Chopra, Chief Digital Officer - Bringing over 25+ years of technology experience from private equity and retail companies, Ekta joined e.l.f. Beauty in January 2016 as the Chief Digital Officer. She spearheads the digital transformation at e.l.f. Beauty covers eCommerce, engineering, data ecosystems, enterprise applications, security, Metaverse Web 3 technologies, and, notably, the development of AI-driven products. Ekta's leadership has been instrumental in expanding e.l.f. Beauty's digital presence worldwide.

Her journey to e.l.f. began at the James Irvine Foundation, where she crafted and executed a successful technology strategy for their investment portfolio, focusing on enterprise applications, cloud transformation, and initiating partnerships with leading Silicon Valley brands. Before joining e.l.f., Ekta was the Vice President of Technology at Charming Charlie, where she played a critical role in expanding the retailer from 17 to 120 stores across the nation. Ekta holds a B.A. in Technology & Operations Management and a minor in Finance from California Polytechnic State University. Her commitment extends beyond her professional endeavors; she is passionate about volunteering for non-profits to enhance their technological capabilities and is recognized as a thought leader in Silicon Valley's CIO/CTO groups.

Recently, she was recognized as "Leader to Watch" and received the prestigious #CommerceXcellence Award. A regular speaker at industry-leading events like SXSW, CES, SHOPTALK, and NRF, Ekta shares her insights on technology, AI, retail, and the future of commerce. In 2022, she was honored among e.l.f. Beauty Award Winners for her contributions to STEM, and in May 2023, Rolling Stone magazine featured her as one of "The 20 Marketing Leaders Shaping the Creator Economy," highlighting her expertise in leveraging AI and digital strategies to revolutionize commerce and marketing.

Chirag Dattani is a Senior Advertising Executive and Retail Media Expert with more than 15 years of experience leading digital transformation for global brands. He has successfully managed multi-million dollar portfolios, delivering measurable growth through performance driven strategies, innovative retail media solutions, and data informed decision making.

Darren is an accomplished executive in the CPG industry, having held leadership roles in sales, category management, insights, and trade marketing across diverse retail channels. His career progression includes leading eCommerce teams and retail media, with a strategic focus on digital commerce innovation. Currently, Darren is the Senior Vice President of Marketing at Petmate Pet Products, where he has made a significant impact over the past ten years. His prior experience includes positions at Crayola and JM Smucker. Darren also serves as a board member for the Kate Amato Foundation, supporting vital childhood cancer research.

As the Vice President & Head of eCommerce at Nestlé Health Science U.S., Gabi leads the digital commerce strategy across Amazon, Omnichannel, and social commerce. Gabi’s approach is human-centric at all turns – from the multitude of ways that brands can anticipate & deliver for the connected consumer above all, to building high-performing teams empowered to move fast, be empowered, and think boldly. Prior to her current role, Gabi spent the last decade in digital-first brands across the health & wellness space leading functions such as in Commerce Media, eCommerce, and commercial strategy.

Alejandra Tenorio is a Beauty CPG leader and operator based in South Florida. In 2023, she was recognized as a Marketing Honoree by Yotpo’s Amazing Women in eCommerce and has since become a sought-after industry voice and speaker across leading commerce and martech stages. With more than nine years of experience in beauty and CPG, Alejandra is known for building marketing engines that connect performance, retention, creative, and ecommerce into one cohesive growth system that drives measurable revenue and long-term customer value. Alejandra currently serves as Vice President of Digital & eCommerce at RMS Beauty, where she leads the brand’s integrated digital growth strategy across acquisition, retention, and ecommerce operations. Before RMS, she was Marketing Director at Fitglow Beauty, where she led the brand’s eCommerce acceleration, full packaging rebrand, and strategic partnerships. She began her career in digital media as Digital & Social Media Editor at Haute Living Magazine, where she developed the foundation of her expertise in content, audience growth, and digital storytelling. She is motivated, inspired, and driven by her Venezuela heritage to help future generations of Latinas have a seat at the table.

Courtney Hawkins is a retail transformation and growth leader with more than two decades of experience scaling and evolving global consumer businesses. Her career spans leadership roles at Gap, Old Navy, Bath & Body Works, The RealReal, and Mejuri, where she has led large retail organizations across the globe. She is known for translating enterprise strategy into operational execution, helping organizations align their businesses into cohesive commercial platforms built for growth and long-term performance.

Today, Courtney leads CH Retail Group, a founder-led advisory practice partnering with consumer brands to expand and transform physical retail and build structured enterprise strategies that grow the OMNI business.

With over 25 years of eCommerce leadership across retail, distribution, manufacturing, fast‑moving consumer goods, and consumer packaged goods, Dale builds high‑performing digital businesses and teams. At Lipton Teas and Infusions, he leads North America eCommerce and shopper marketing, accelerating omnichannel growth and deepening retailer partnerships for iconic tea brands. Previously at Newell Brands, he drove enterprise eCommerce across multiple categories—scaling Amazon, omnichannel, and DTC performance to deliver durable, profitable growth.

Shanteria Jones is the Director of Shopper Marketing at Chobani, where she leads enterprise growth strategy across retail media. She specializes in translating consumer, customer, and performance data into scalable omnichannel strategies that drive growth for leading CPG brands. Prior to Chobani, she held progressive roles in omnichannel commerce and shopper marketing at Kellanova and began her career at Walmart in strategy, innovation, and merchandising.

Chris Price is Vice President of Media and Connected Consumer Experiences at Heineken USA, where he leads media, owned experiences, data-driven consumer engagement, and eCommerce across the full consumer journey. He is a global marketing leader with deep roots in media and digital, having held senior roles across brands, agencies, and platforms including Taco Bell, Amazon, and The Coca-Cola Company. Known for driving transformation at scale, Chris has built modern marketing and media operating models, advanced retail and commerce media strategies, and led AI-enabled initiatives that deliver measurable growth. His career is defined by connecting media, data, and creativity to move complex organizations forward.

Morgan Chemij serves as Head of Global Marketplaces at HP where he oversees the retail media, analytics, reporting and overall strategy for HP’s global marketplaces (e.g. Amazon, MercadoLibre, JD.com, etc.). Previously ay HP, he oversaw Acquisition and Retention marketing for HP’s US ecommerce division as well as UX across HPs 27 global stores. Prior to that, he oversaw e-commerce marketing at FTD brands– before which he spent many years agency side at iCrossing and Wunderman Thompson creating best-in-class search and digital innovations for the likes of American Express, American Airlines, Disney, FedEx, Citibank, Land Rover and countless others.

As the Director Retail Media Network Strategy at Mars (recently acquired Kellanova), he leads the company's retail media business, supporting multiple enterprise-level relationships in commercial, brand and RMN partners with strategy, business development, capability building, product performance and operations. He has a proven track record of driving digital sales and revenue growth across pureplay, emerging platforms and though established B&M.com partnerships.

Cristina Marinucci is a seasoned commercial, marketing and insights leader with a proven track record of driving growth and innovation across multiple categories and channels within the CPG industry.

Currently serving as Global Vice President, Growth & Omni Commercial Insights at Mondelēz International, she leads a global team connecting foresight, consumer and shopper insights, and commercial analytics into integrated growth strategies from media to shelf. Some notable achievements at Mondelez include co-designing their Growth Philosophy and 6P (full funnel) activation framework, aligning category, brand, shopper, and commercial strategies into one end-to-end system that unlocks sustainable, category-led growth with retailers worldwide.

A recognized unified commerce leader and AI advocate, Cristina focuses on collapsing the gap between signal and action; using data, retail media, and AI to shape “triple win” solutions that create value for shoppers, retailers, and brands. She previously led Global Shopper Excellence at Mondelēz, establishing the company as a world-class shopper organization. Cristina’s career spans senior roles in shopper, ecommerce, brand and insights at Johnson & Johnson, PepsiCo, Reckitt, Mars, GSK, Pernod Ricard, and M&M Mars, giving her an omni 360° understanding across marketing, sales, and insights. She also co-founded Better Life Ventures, a CBD and plant extract wholesale business that became a top-three global wholesaler on Alibaba, sharpening her expertise in platforms, algorithms, and conversion in fast-moving marketplace environments.

She is the co-host of SHeCOMMERCE, a podcast that explores the future of unified commerce, retail media, and AI through real-talk conversations with leaders reshaping the CPG and commerce ecosystem, while spotlighting women who are rewriting the rules of leadership and growth.

Cristina’s work has been recognized with multiple industry honors, including the Path to Purchase Institute’s Women of Excellence Award for Industry Impact, The Lead Direct 60, and Brandon Hall Group Awards for commercial capability building, alongside numerous internal awards for innovation, marketing effectiveness, and leadership. She is a frequent speaker at global forums such as GroceryShop, Shoptalk, Quirks, IIEX, and ESOMAR.

She holds a B.S. in Marketing and International Business from Manhattan College and an MBA from NYU Stern.

Connect with Cristina:

Email: cristina.m.marinucci@gmail.com
LinkedIn: www.linkedin.com/in/cristinamarinucci
Website: www.cristinam
Podcast: www.shecommercepodcast.com

Bryant Ross is the Director of Digital Commerce Strategy and Capabilities at Kimberly-Clark. Bryant leads end-to-end strategy development and implementation of mid to long-term initiatives focused on digital shelf, digital experience, omnichannel marketing, retail media, and digital commerce capability building. Bryant has over two decades experience partnering with many top CPGs, in both manufacturer and agency roles, to accelerate commercial growth for brands and their retail partners.

Jen Bryce is a global marketing and media leader with more than 20 years of experience driving business growth for Fortune 200 brands and award winning agencies. She specializes in end-to-end media and data strategy that balance short-term results with long-term value creation, high impact retail media partnerships, and leading integrated teams responsible for full funnel planning, investment, and activation.

In her current role, Jen leads large scale retail media partnerships and negotiations while driving procurement and digital supply chain transformation to unlock growth, efficiency, and innovation across Unilever’s North America brand portfolio. A recognized industry expert, she holds leadership roles across the ANA, ARF, and IAB and has been honored with The Drum’s 2026 Commerce Media Power 100 and the Path to Purchase Institute’s 2025 Retail Media Award for the top commerce marketers pioneering retail media in the US.

I am the Commercial Director for Tom’s of Maine, where I lead our sales strategy and retail marketing across all channels - omni retailers, distributors and 7 years in the eComm space. My career spans 17 years with the Colgate-Palmolive enterprise, taking me from my home in Brazil to global and US-based roles. I’m deeply passionate about driving sustainable growth through strong partnerships and, most importantly, leading the talented people who make it happen.

Tori Haynie leads Retail Media and Digital Initiatives at Tractor Supply Company, where she drives innovative, data-powered media solutions that connect brands with highly engaged rural consumers. With a strong foundation in strategy and retail, she partners cross-functionally to scale retail media capabilities and deliver measurable business impact. Tori brings both operator and growth perspectives to the evolving retail media landscape, with a focus on effectiveness, transparency, and long-term value creation. She holds an MBA from Vanderbilt University’s Owen Graduate School of Management and a bachelor’s degree from the University of North Carolina at Chapel Hill.

Molly Hjelm is Corporate Vice President and Head of Retail Media at Ace Hardware, where she built and launched RedVest Media in 2025. With leadership roles at Kroger Precision Marketing, Dollar General Media Network, 84.51°, SPINS, and dunnhumby, Molly brings deep expertise in retail data, activation, and measurement.

Chip Harding is Executive Vice President of Simon Media & Experiences, leading media and experiential strategy across Simon’s premier retail destinations nationwide, including its expansive digital screen network. His work sits at the intersection of attention, culture, and data—leveraging audience insights, measurement, and performance analytics to deliver immersive, culturally relevant experiences that connect brands with consumers at scale.

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full-funnel media strategy, retail media activation, and commercial growth. She partners closely across brand, sales, and analytics teams to translate real-time data into agile investment decisions. A digital marketing leader with deep expertise in e-commerce and marketplace strategy, Georgina specializes in scaling brands within complex retail environments. Prior to joining Estée Lauder, she held leadership roles across global advertising agencies and SaaS e-commerce startups, where she built data-led media and marketplace frameworks designed to unlock sustainable growth.

Shawn McGahee is a seasoned retail media and marketing leader currently serving as Sr. Director, Performance and Insights for Roundel (Target's Retail Media Network), ponsible for transforming Roundel's approach to performance strategy, closed loop measurement, incrementality and guest insights to drive profitable growth for Roundel's advertisers. He began his career in retail media at Triad and has over 15–20 years of experience helping Fortune 500 brands harness data, technology, and digital innovation to drive growth and optimize media investments. Shawn's work spans Retail, CPG, Tech, Telecom, and Agency environments, with a strong focus on evolving retail media networks and first-party data strategies.

Alison O’Keefe is the Partnership Director for WHS Media, leading the partnership between WHSmith North America and SMG, the first in-store travel Retail Media Network in North America. Alison and her team work with brands to connect them with WHSmith customers across 350+ stores in travel hubs across North America.

Alison O’Keefe has spent her entire career in brand marketing and retail media. At Empower, a privately owned media agency, O'Keefe led strategy, planning, and buying across CPG and retail clients, including Bush’s Beans and Ashley Homestore. From there, she was part of the Product, Strategy & Innovation team at 84.51°, building out and growing Kroger Precision Marketing’s off-property retail media offering for their suppliers. Prior to joining SMG, O’Keefe was the GM of Retail Partnerships for AdAdapted, responsible for bringing in and managing retailer partnerships, as well as the strategy and evolution of AdAdapted’s patented shoppable add-to-cart technology.

Felipe Abed is the Global Product Lead for Commerce Media & Advertising at Klarna, based in London. He has held senior roles at Meta and Smartly.io, working at the intersection of performance marketing, advertising technology and global brand growth. At Klarna, he has played a key role in shaping the company’s advertising and commerce media strategy, from foundational ad products to the expansion of an open commerce media ecosystem spanning onsite and offsite solutions. His work focuses on building scalable commerce media products that deliver measurable value for both consumers and brands across global markets

Mark Williamson is the Head of Costco Retail Media, focused on transforming the retailer's massive member base into a modern, closed-loop media ecosystem. He brings over 15 years of specialized experience in the "retailer-as-media" space, having designed and launched the original retail media engines for Sam’s Club and Ahold Delhaize. Before taking the helm at Costco, Mark worked on strategy and development at Epsilon and CitrusAd, consulting with dozens of retailers to unlock the power of their data and build high-performing ad networks.

Andrew Lederman is a seasoned digital commerce executive with deep experience driving global transformation across the consumer-goods industry. He is Vice President of Global Digital Commerce at Mondelēz International, where he leads a $3B+ business focused on accelerating growth through data-driven strategy, emerging commerce platforms, and operational excellence. Earlier, Andrew was part of the founding team at OpenSky, later acquired by Alibaba, and helped launch and scale BEES at AB InBev, one of the world’s largest B2B commerce platforms. Known for bringing startup agility into large-scale organizations, he is recognized for his strategic vision, disciplined execution, and ability to build high-performing, future-ready teams.

Steven Paganelli, CDME is Vice President of Global Media & Partnerships at Tripadvisor, where he leads global partnership strategy connecting brands and destinations with more than half a billion monthly travelers.

Steve brings over 30 years of experience across travel, advertising, and destination marketing, including leadership roles as President & CEO of destination organizations and as the founder of a successful destination-focused digital agency division. Since joining Tripadvisor in 2013, he has helped evolve innovative, performance-driven media solutions for partners worldwide.

A Certified Destination Marketing Executive, Steve serves on the Destinations International Foundation Board Executive Committee, the IAB CRO Council, and advisory boards for the German National Tourist Office, Discover Puerto Rico, and Discover the Palm Beaches. He is also a longtime advocate for inclusive tourism and co-founded Connecticut’s first LGBTQ+ Chamber of Commerce.

Lindsay sits at the intersection of retail media, CTV, and commerce, where the lines between content, advertising, and transaction are rapidly converging. She is currently Head of Commerce and Retail Media at Roku, but an Commerce and Retail Media vet with a long history in building retail media and commerce businesses and solutions. She is on the Drum's Commerce Top 100.

David Young is a results-driven executive with deep expertise in retail media, digital marketing, and customer engagement. As VP of Retail Media at Dick’s Sporting Goods, he leads Dick’s Media Network, the team that connects advertisers and athletes across the athlete's journey. With leadership roles at Shipt, Ahold Delhaize, and FCB, he has built high-performing teams and launched cutting-edge advertising solutions. David holds an MBA from DePaul University and a BA in Advertising and History from Marquette University.

Lauren is the Head of Chase Media Solutions, where she leads the development and execution of a dual-sided media platform that strategically connects brands with Chase’s 85 million customers. Under her leadership, Chase Media Solutions delivers innovative solutions that drive measurable value for both consumers and merchant partners, fostering meaningful engagement and accelerating sales growth for brands.

With over 15 years of senior leadership experience spanning media, advertising, and technology, Lauren has held pivotal roles at globally recognized organizations including Meta, Roblox, VEVO, and Viacom. At Chase, she oversees the Go-To-Market organization, ensuring that business strategies are seamlessly integrated with the company’s broader objectives and vision. Lauren is recognized for her ability to build high-performing teams, drive transformational growth, and deliver results in dynamic, fast-paced environments.

Evan Moore is Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships. In this role, Evan leads a team that creates commerce opportunities through storytelling for retail and consumer good brand partners through multi-platform shoppable entertainment and advertising experiences powered by the full suite of One Platform Commerce technologies. In the last decade, Moore has built his career at the intersection of content and commerce. He has served as a product leader for startups, innovative mid-sized companies, and Fortune 500 brands dedicated to creating innovative consumer experiences, world-class e-commerce platforms and top online media properties. .