Roger is the Global Lead for retail media at Diageo, the worldwide leader in premium drinks with over 200 brands across 180 countries, including Guinness, Baileys, Johnnie Walker, Don Julio, Captain Morgan, Tanqueray, Gordon's, Smirnoff, Bundaberg and many more... He leads the worldwide retail media program, working with local teams, regional hubs, and key partners to drive best practice across the globe.

Roger has held previous leadership roles in retail media, including APAC SVP at CitrusAd and Head of Retail Media ANZ at Criteo, launching the business into Australia and New Zealand. Prior to this he was the founder and general manager of GroupM Commerce, the holding company’s specialist e-commerce consultancy and WPP’s retail media practice.

Roger was the first person in Australia to be Amazon Advertising certified and has played an active role on the MFA Interactive Board, the IAB Retail Media Council, WFA Retail Media Committee and a founding member of the advisory panels for the ‘Retail Media Pioneers’ event, ‘RE:made’ event and ‘Ascendant’ Retail Media Council in Europe. He helped create the MFA Digital Foundations Certification program and was a judge for the ‘Creative eCommerce’ category at the 2021 & 2022 Cannes Lions International Festival of Creativity, also joining the jury for this years’ MFA and B&T Awards locally.

A LinkedIn ‘Top Voice’ named one of the ‘Top 20 Retail Influencers in Australia in 2025. Roger has also been recognised as a RETHINK Retail ‘Top Retail Expert for 2024 & 2025’, and winner of ‘Retail Media Leader of the Year’ at both the Unmade RE:made Awards and Path to Purchase Institute (P2PI) Retail Media Awards. He brings over 20 years’ experience in building businesses and driving commercial outcomes across all aspects of the retail media ecosystem - including advertiser, agency, adtech, publisher and consultancy roles.

Marissa is a senior business executive with 20 years of experience leading consumer-focused businesses, bringing deep expertise in brand building and scalable growth. She currently leads Church & Dwight’s Digital Commerce Center of Excellence, overseeing retail media, digital shelf strategy and syndication, and ecommerce analytics. She brings a rigorous, data-driven, ROI-focused perspective to evaluating excellence and innovation across the industry.

Jason O’Toole leads Connected Commerce and Media for Hanesbrands, shaping how the company engages consumers across digital, retail, and emerging commerce platforms. With 15 years experience in Retail and Ecommerce, serving global brands like Hanesbrands, Spanx, and Zegna, he has built a reputation as a visionary operator who understands the full arc of modern commerce; from brand building to performance media, and the technology that powers both.

He focuses on the real connection between brand storytelling and performance, shaping strategies that unify data, elevate consumer insight, and create disciplined full-funnel media systems. Jason is a prominent voice in the space, featured in industry-leading publications like the Retail Media Breakfast Club and Flywheel’s The Commerce Collective podcast, and has been a featured speaker at CES, NRF, eTail and The Commerce Media Brand Summit.

Khara Bozler Hutchinson is a seasoned digital marketing and media executive with over 15 years of experience driving innovation and growth across programmatic, retail media, and eCommerce platforms. Currently the Head of Digital Activation at Bayer Consumer Health, she leads a portfolio-wide transformation in digital media strategy, ad tech, and personalized activation. Her expertise spans full-funnel media planning, advanced analytics integration, and in-house team development.

Catherine Berger is a transformative marketing and growth executive with deep expertise in brand reinvention, portfolio strategy, and global expansion across the consumer and food sectors.

She currently leads marketing transformation and communications across Grupo Bimbo’s iconic portfolio of baked goods brands, including Sara Lee, Oroweat, Little Bites, Entenmann’s, Artesano, and more.

Chirag Dattani is a Senior Advertising Executive and Retail Media Expert with more than 15 years of experience leading digital transformation for global brands. He has successfully managed multi-million dollar portfolios, delivering measurable growth through performance driven strategies, innovative retail media solutions, and data informed decision making.

Darren is an accomplished executive in the CPG industry, having held leadership roles in sales, category management, insights, and trade marketing across diverse retail channels. His career progression includes leading eCommerce teams and retail media, with a strategic focus on digital commerce innovation. Currently, Darren is the Senior Vice President of Marketing at Petmate Pet Products, where he has made a significant impact over the past ten years. His prior experience includes positions at Crayola and JM Smucker. Darren also serves as a board member for the Kate Amato Foundation, supporting vital childhood cancer research.

As the Vice President & Head of eCommerce at Nestlé Health Science U.S., Gabi leads the digital commerce strategy across Amazon, Omnichannel, and social commerce. Gabi’s approach is human-centric at all turns – from the multitude of ways that brands can anticipate & deliver for the connected consumer above all, to building high-performing teams empowered to move fast, be empowered, and think boldly. Prior to her current role, Gabi spent the last decade in digital-first brands across the health & wellness space leading functions such as in Commerce Media, eCommerce, and commercial strategy.

With over 25 years of eCommerce leadership across retail, distribution, manufacturing, fast‑moving consumer goods, and consumer packaged goods, Dale builds high‑performing digital businesses and teams. At Lipton Teas and Infusions, he leads North America eCommerce and shopper marketing, accelerating omnichannel growth and deepening retailer partnerships for iconic tea brands. Previously at Newell Brands, he drove enterprise eCommerce across multiple categories—scaling Amazon, omnichannel, and DTC performance to deliver durable, profitable growth.

Ekta Chopra, Chief Digital Officer - Bringing over 25+ years of technology experience from private equity and retail companies, Ekta joined e.l.f. Beauty in January 2016 as the Chief Digital Officer. She spearheads the digital transformation at e.l.f. Beauty covers eCommerce, engineering, data ecosystems, enterprise applications, security, Metaverse Web 3 technologies, and, notably, the development of AI-driven products. Ekta's leadership has been instrumental in expanding e.l.f. Beauty's digital presence worldwide.

Her journey to e.l.f. began at the James Irvine Foundation, where she crafted and executed a successful technology strategy for their investment portfolio, focusing on enterprise applications, cloud transformation, and initiating partnerships with leading Silicon Valley brands. Before joining e.l.f., Ekta was the Vice President of Technology at Charming Charlie, where she played a critical role in expanding the retailer from 17 to 120 stores across the nation. Ekta holds a B.A. in Technology & Operations Management and a minor in Finance from California Polytechnic State University. Her commitment extends beyond her professional endeavors; she is passionate about volunteering for non-profits to enhance their technological capabilities and is recognized as a thought leader in Silicon Valley's CIO/CTO groups.

Recently, she was recognized as "Leader to Watch" and received the prestigious #CommerceXcellence Award. A regular speaker at industry-leading events like SXSW, CES, SHOPTALK, and NRF, Ekta shares her insights on technology, AI, retail, and the future of commerce. In 2022, she was honored among e.l.f. Beauty Award Winners for her contributions to STEM, and in May 2023, Rolling Stone magazine featured her as one of "The 20 Marketing Leaders Shaping the Creator Economy," highlighting her expertise in leveraging AI and digital strategies to revolutionize commerce and marketing.

Chris Price is Vice President of Media and Connected Consumer Experiences at Heineken USA, where he leads media, owned experiences, data-driven consumer engagement, and eCommerce across the full consumer journey. He is a global marketing leader with deep roots in media and digital, having held senior roles across brands, agencies, and platforms including Taco Bell, Amazon, and The Coca-Cola Company. Known for driving transformation at scale, Chris has built modern marketing and media operating models, advanced retail and commerce media strategies, and led AI-enabled initiatives that deliver measurable growth. His career is defined by connecting media, data, and creativity to move complex organizations forward.

Alejandra Tenorio is a Beauty CPG leader and operator based in South Florida. In 2023, she was recognized as a Marketing Honoree by Yotpo’s Amazing Women in eCommerce and has since become a sought-after industry voice and speaker across leading commerce and martech stages. With more than nine years of experience in beauty and CPG, Alejandra is known for building marketing engines that connect performance, retention, creative, and ecommerce into one cohesive growth system that drives measurable revenue and long-term customer value. Alejandra currently serves as Vice President of Digital & eCommerce at RMS Beauty, where she leads the brand’s integrated digital growth strategy across acquisition, retention, and ecommerce operations. Before RMS, she was Marketing Director at Fitglow Beauty, where she led the brand’s eCommerce acceleration, full packaging rebrand, and strategic partnerships. She began her career in digital media as Digital & Social Media Editor at Haute Living Magazine, where she developed the foundation of her expertise in content, audience growth, and digital storytelling. She is motivated, inspired, and driven by her Venezuela heritage to help future generations of Latinas have a seat at the table.

As the Director Retail Media Network Strategy at Mars (recently acquired Kellanova), he leads the company's retail media business, supporting multiple enterprise-level relationships in commercial, brand and RMN partners with strategy, business development, capability building, product performance and operations. He has a proven track record of driving digital sales and revenue growth across pureplay, emerging platforms and though established B&M.com partnerships.

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full-funnel media strategy, retail media activation, and commercial growth. She partners closely across brand, sales, and analytics teams to translate real-time data into agile investment decisions. A digital marketing leader with deep expertise in e-commerce and marketplace strategy, Georgina specializes in scaling brands within complex retail environments. Prior to joining Estée Lauder, she held leadership roles across global advertising agencies and SaaS e-commerce startups, where she built data-led media and marketplace frameworks designed to unlock sustainable growth.

Bryant Ross is the Director of Digital Commerce Strategy and Capabilities at Kimberly-Clark. Bryant leads end-to-end strategy development and implementation of mid to long-term initiatives focused on digital shelf, digital experience, omnichannel marketing, retail media, and digital commerce capability building. Bryant has over two decades experience partnering with many top CPGs, in both manufacturer and agency roles, to accelerate commercial growth for brands and their retail partners.