Category description
Recognising the commerce media network that has demonstrated outstanding capability, innovation, and client impact — evidenced through the quality and consistency of work entered and recognized across the awards.

This award is not entered directly. Networks are selected based on their credited involvement in shortlisted and winning entries throughout the awards, considering breadth of client work, commercial outcomes, and innovation in commerce media delivery.

Eligible: Commerce media networks/platforms. 

The Grand Prix is awarded by the judges and given to the single best campaign or entrant overall, chosen from the gold-winning entries. Judges will award an entrant that represents the pinnacle of commerce media innovation and outcomes.

Eligible entrants: All award recipients. 

An entry selected by the President to recognize exceptional achievement in commerce media - whether for outstanding commercial impact, strategic integration across retail and media, innovation in retail media execution, or measurable business results.

This award highlights work that sets a new benchmark for excellence and effectiveness in commerce media.

Eligible entrants: All award recipients.

Category description

Recognizing an agency that has delivered outstanding commerce media work for clients, demonstrating creative excellence, strong strategic thinking, and measurable results.

This award is not entered directly. Agencies are selected based on their credited involvement in shortlisted and winning entries throughout the awards.

Eligible: Agencies with commerce media capability. 

How to structure your entry

Your main entry report should cover the following three areas:

- Strategy (overall agency strategy, approach to commerce media across clients, and setting 

- Capability (delivery of multiple client campaigns, creative and strategic innovation, and cross-client implementation)

- Impact (business impact, client outcomes, measurable success across campaigns, and evidence of overall agency effectiveness)

Include relevant examples such as campaign case studies, dashboards, client testimonials, and creative highlights. Team contributions should be highlighted, demonstrating agency-wide performance.

Category description

Celebrates a brand that has demonstrated consistent excellence across its commerce media activity over the past year — delivering creativity, innovation, and measurable commercial impact at scale.

This award is not entered directly. The brand is selected based on its performance across shortlisted and winning entries throughout the awards, considering consistency of results, ambition of approach, and strength of commercial outcomes.

Eligible: Brands across any sector. 

How to structure your entry 
Your main entry report should cover the following three areas:

- Strategy (brand strategy for commerce media adoption, objectives across campaigns or retail partners, and approach to integrating media with business goals)

- Activation (delivery of multiple campaigns, creative and data-driven implementation, and integration across channels or retail touchpoints)

- Impact (measurable outcomes, business impact, sales or engagement lift, and overall excellence across performance and creativity)

Include supporting materials such as campaign highlights, dashboards, analytics, creative examples, and proof of business outcomes. Emphasize team involvement and consistent excellence across campaigns.

Category description
This category celebrates outstanding commerce media campaigns in sectors outside Grocery & CPG and Beauty & Personal Care, recognizing how commerce media is being applied across a broader range of industries and purchase journeys.

Entries may include campaigns from sectors such as consumer electronics, home and DIY, fashion and apparel, automotive, financial services, travel and hospitality, convenience and fuel, q-commerce, entertainment, and other specialist or developing commerce media sectors.

Entries should demonstrate how commerce media was used to address a specific consumer or business challenge, influence behavior and deliver measurable results.

Judges will consider the strength of the insight and strategy, how effectively commerce media was applied to the sector and customer journey, the quality of execution, and evidence of commercial or brand impact.

How to structure your entry
Your main entry report should cover the following three areas:

- Sector & Customer Journey Context (the sector, business challenge, purchase journey, and role commerce media played in addressing a specific consumer or commercial need)

- Commerce Media Application (how commerce media capabilities, data, partnerships, channels, or retail/customer touchpoints were adapted to the sector. Entrants should explain what made the approach relevant or innovative for that industry)

- Commercial or Brand Impact() measurable results such as sales, leads, bookings, conversion, customer acquisition, engagement, brand lift, share growth, or other sector-appropriate outcomes)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category celebrates the best use of commerce media across beauty and personal care, including skincare, cosmetics, haircare, fragrance, grooming, personal hygiene, prestige beauty, wellness beauty, and related personal care products.

Entries should demonstrate how commerce media influenced discovery, consideration or purchase, whether through driving product trial, customer acquisition, sales, repeat purchase or brand preference. Campaigns may span physical retail, e-commerce, social commerce or other commerce media channels.

Judges will consider the use of audience and shopper insights, creative and strategic execution, and evidence of measurable commercial or brand impact.

How to structure your entry
Your main entry report should cover the following three areas:

- Consumer & Shopper Insight (the beauty or personal care consumer challenge, shopper behavior, product discovery barrier, or retailer context the campaign addressed)

- Commerce Media Activation (how commerce media was used to drive discovery, consideration, education, trial, conversion, repeat purchase, or brand preference across retail, e-commerce, social commerce, or other environments)

- Brand & Commercial Impact (measurable outcomes such as sales lift, trial, new customer acquisition, conversion, repeat purchase, share growth, brand consideration, or engagement)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category celebrates the best use of commerce media across grocery and consumer packaged goods, including food and beverage, household products, health and wellness products, pet care, baby care, home care, OTC, and other everyday packaged goods.

Entries should demonstrate how commerce media influenced shopper behavior and delivered measurable commercial outcomes, such as incremental sales, increased basket size, category growth, customer acquisition or brand switching. Campaigns may span in-store, on-site, off-site or other commerce media channels.

Judges will consider the use of shopper and commerce insights, the strength of the strategy and activation, and evidence of measurable business impact.

How to structure your entry
Your main entry report should cover the following three areas:

- Shopper & Category Challenge (the grocery or CPG business challenge, shopper insight, retailer context, and commercial objective)

- Commerce Media Activation (how commerce media was used across relevant channels or retail environments to influence shopper behavior, drive conversion, support category growth, or improve brand performance)

- Business & Category Impact (measurable outcomes such as incremental sales, household penetration, basket growth, repeat purchase, new buyer acquisition, brand switching, share growth, or category contribution)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category Description
This category rewards the most effective use of first-party data within commerce media activations.

First-party data includes customer data owned by your brand, retailer, or platform — including loyalty schemes, CRM data, purchase history, and app or website behavioral signals.

Entries should detail how data was collected, responsibly activated, and used to drive personalization or performance. Explain where the data came from, how it was used in your commerce media strategy, and what results it delivered.

Judges will look for innovative use of first-party data, privacy-safe approaches, and demonstrable business impact.

Eligible entrants: Brands, retailers, agencies, networks, and data/tech partners.

How to Structure your Entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category recognizes the effective application of artificial intelligence to improve commerce media planning, activation, optimization, personalization, measurement, operational efficiency, or business outcomes.

We are looking for AI that drove meaningful decisioning, automation, efficiency, or performance improvement, not experimentation, basic content generation, or workflow assistance. Entries should describe the AI application, the commerce media challenge it addressed, and the measurable impact delivered across efficiency, performance, incrementality, sales, shopper outcomes, speed to insight, or scalability.

Judges will assess the degree of AI-driven decisioning or automation, business impact, innovation beyond basic content generation or workflow assistance, scalability, and measurable improvement in commerce media outcomes.

Eligible entrants: Technology companies, agencies, brands, retailers, or commerce media networks.

How to structure your entry

Your main entry report should cover the following three areas:

- AI Use Case & Business Challenge: the commerce media challenge the AI capability was designed to solve, such as planning, activation, optimization, personalization, measurement, operational efficiency, or business performance.

- AI-Driven Decisioning or Automation: how the AI was applied, the level of automation or decisioning involved, how it improved the process, and what made the approach more advanced than basic content generation or workflow assistance.

- Measurable Impact: evidence of improvement in efficiency, performance, incrementality, sales, shopper outcomes, speed to insight, or scalability.

Include relevant supporting materials such as technical documentation, dashboards, case evidence, or product demonstrations.

Category description
This category recognizes brands, retailers, agencies, and technology partners using AI to reshape how shoppers discover, evaluate, and buy products. Eligible initiatives may include AI shopping assistants, agentic commerce applications, retailer AI search, generative engine optimization, AI-driven product recommendations, and strategies designed to improve brand or product visibility within AI-powered shopping experiences and large language models.

This category should focus on AI-enabled discovery and commerce experiences that improve how products are surfaced, recommended, evaluated, or purchased within AI-powered shopping environments. Entries should describe the AI application, the commerce media challenge it addressed, and the measurable impact delivered across efficiency, performance, incrementality, sales, or shopper outcomes.

Judges will assess innovation in AI application, demonstrable improvement in product visibility or discoverability, impact on shopper engagement or conversion, scalability, and evidence of measurable commercial outcomes.

Eligible entrants: Technology companies, agencies, brands, retailers, or commerce media networks.

How to structure your entry
Your main entry report should cover the following three areas:

- Discovery Challenge (the shopper discovery, recommendation, search visibility, or agentic commerce challenge the initiative was designed to solve, including the AI-powered environment or platform involved)

- AI Application & Integration (the AI capabilities used, how they were integrated into the shopper journey or product discovery experience, and what made the approach innovative or differentiated)

- Discoverability & Commercial Impact (measurable improvement in product visibility, recommendation quality, share of voice within AI experiences, engagement, conversion, sales, or other commercial outcomes)

Include relevant supporting materials such as technical documentation, dashboards, case evidence, or product demonstrations.

Category description
This category recognizes excellence in deploying clean room technology for commerce media effectiveness.

Entries should demonstrate privacy-safe data collaboration between brands, retailers, or platforms to unlock insights or audience activations not otherwise possible.

Judges will look for innovative clean room solutions, strong data governance, and clear links to commercial outcomes.

Eligible entrants: Brands, retailers, agencies, technology/data clean room providers.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category honors the best use of personalization or creative optimization in commerce media — including dynamic creative, tailored messaging, or automated content adaptation that responds to audience, context, or commerce intent.

This is the right category if the creative or messaging approach is the hero of your entry. Eligible work includes campaigns where creative was adapted by audience segment, purchase intent signal, retailer context, or real-time data — at any level of technical sophistication. You don't need to use a specific technology platform to enter; what matters is that the personalization or optimization was deliberate, well-executed, and drove measurable results.

Entries should explain the personalization or optimization strategy, how it was implemented at scale, and the measurable impact it delivered on engagement or commercial outcomes.

Judges will prioritize clarity of strategic approach, innovation in creative formats or optimization methodology, quality of execution, and measurable campaign uplift.

Eligible entrants: Brands, agencies, commerce media networks, creative and ad-tech partners. 

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This award celebrates the most impactful technology innovation enabling commerce media and campaign success.

Entries should focus on a technological breakthrough or system-level improvement that materially improved signal use, campaign effectiveness, or efficiency.

Judges will reward originality, technical sophistication, measurable value, and breakthrough innovation.

Eligible entrants: Ad-tech companies, DSPs, SSPs, networks, or optimization providers. 

How to structure your entry
Your main entry report should cover the following three areas:

- Product / Solution (What you built and the problem it solves)

- Deployment (How it was implemented and at what scale)

- Impact (Measurable outcomes and industry value delivered)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category recognizes the retail media platform or network that has demonstrated the greatest capability, commercial impact, and innovation in enabling commerce media.

This award is for the platform itself — not a single campaign run on it. Entries should address: the scale and breadth of your network or platform; the capabilities you offer advertisers and retailers; how you have improved or expanded those capabilities in the past 12 months; and measurable commercial outcomes for clients.

Judges will look for platform usability, breadth of commerce signals, innovation in infrastructure, and measurable results delivered for advertisers and retail partners.

Eligible entrants: Retail media networks or technology platforms. 

How to structure your entry

Your main entry report should cover the following three areas:

- Product / Solution: What you built and the problem it solves 

- Deployment: How it was implemented and at what scale 

- Impact: Measurable outcomes and industry value delivered

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This award recognizes the team that made the greatest collective impact on commerce media in the past 12 months — from any agency, brand, network, or technology partner.

Great commerce media is a team sport. Open to any team that delivered exceptional results together — strategy, sales, ad ops, or cross-functional. What matters is the collective contribution, not the job title.

This category is free to enter. To be eligible, your organization must have submitted at least one paid entry elsewhere in the awards. This ensures the award is supported by a body of work that demonstrates the team’s collective impact in practice.

Eligible entrants: Any team from an agency, brand, retailer, network, or technology partner.

How to structure your entry
Your main entry report should cover the following three areas:

- Team (who you are, your structure, and your remit)

- Collaboration (how you worked together and what made your approach distinctive)

- Impact (the outcomes delivered - commercial, operational, or strategic)

Include evidence of how the team scaled impact beyond individual campaigns, clients, or workstreams.

Category description 
This award recognizes a senior leader who has made a significant and demonstrable impact on commerce media — whether through strategic vision, commercial achievement, team development, or industry influence.

Entries should detail the nominee's specific achievements over the past 12 months, their influence on their organization or the broader industry, and why their leadership stands out.

This category is free to enter. To be eligible, your organization must have submitted at least one paid entry elsewhere in the awards. This ensures the award is supported by a body of work that reflects the leader's influence in practice.

Judges will look beyond commercial outcomes to sector influence, thought leadership, and innovative vision in shaping the industry. 

How to structure your entry

Your main entry report should cover the following three areas:

- Leadership (the nominee's role, remit, and approach to leading in commerce media) 

- Impact (specific decisions, initiatives, or changes they have driven in the past 12 months, with evidence) 

- Influence (how this person is shaping commerce media beyond their own organization — through clients, industry, or culture)

Include examples such as case studies, leadership initiatives, or client testimonials. 

Category description
This is a nomination-led award (free to enter) recognizing emerging talent in commerce media.

Nominations can be self-submitted or made by a senior colleague, manager, or industry peer — though nominations from someone who has seen your work first-hand carry particular weight with judges.

Nominations should demonstrate exceptional early-career impact, standout contributions to projects or campaigns, and potential for future leadership. Tell us what this person has achieved, what makes them stand out, and what you believe they will go on to do.

Judges will reward innovation, initiative, energy, and visible contributions to shaping the future of commerce media.

How to structure your entry
Your main entry report should cover the following three areas:

- Contribution (the nominee's role, how long they have been in the industry, and the scope of their work)

- Impact (delivery of campaigns, client work, innovation, and cross-team collaboration)

- Potential (business outcomes, client impact, measurable success, industry recognition and why you think this person represents the future of commerce media and what you believe they will go on to achieve)

Include supporting materials such as case studies, dashboards, campaign highlights, and client feedback. 

Category description

This category rewards brands and agencies that used commerce media to successfully launch a new product — driving trial, awareness, and early sales velocity at the critical moment of market entry.

Getting a new product in front of the right shopper at the right moment is one of the hardest briefs in commerce media. The best launch campaigns in 2027 won't be limited to a single channel — they'll combine retail media, social commerce, influencer commerce, CTV, digital shelf optimization, and AI-driven discovery and recommendations to create momentum from day one.

Judges will look for strategic clarity, innovation in channel combination, and clear evidence of commercial impact in the launch window.

Eligible entrants: Brands, agencies, retailers, or commerce media networks who played a significant role in a new product launch. 

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category recognizes organizations that have built a scalable, repeatable framework for evaluating commerce media performance across retailers, channels, platforms, and campaigns. The focus is not on a single measurement study or proof of incrementality, but on the systems, methodologies, and governance processes that enable consistent decision-making and investment optimization at scale.

Where Best Proof of Incrementality rewards a single rigorous proof point, this category rewards the infrastructure behind it. Entries should describe the measurement challenge, how the framework was designed and implemented across multiple retail partners or campaigns, and the commercial decisions it has enabled.

Judges will look for scalability, methodological rigor, consistency across retailers and platforms, breadth of application, and evidence that the framework improved planning, optimization, investment decisions, or organisational confidence in commerce media measurement.

Eligible entrants: Brands, agencies, technology and measurement partners, or commerce media networks.

How to structure your entry

Your main entry report should cover the following three areas:

- Framework Design: the measurement challenge the framework was built to solve, the methodology behind it, and how it creates consistency across retailers, channels, platforms, or campaigns.

- Application at Scale: how the framework has been deployed across multiple retailers, campaigns, brands, business units, or platforms, and how adoption was governed or standardized.

- Business Impact: the planning, optimization, investment, or strategic decisions the framework enabled, with evidence of improved confidence, consistency, efficiency, incrementality understanding, or commercial outcomes.

Include relevant documentation such as methodology overviews, dashboards, case examples of the framework in use, and evidence of results across multiple campaigns or partners.

Category description
This category is intended to recognize how insights and analytics informed campaign strategy, optimization, or decision-making. Entries should show how data guided strategy, informed media decisions, and optimized performance across channels. Submissions may include attribution models, cross-platform measurement, or other innovative uses of analytics to improve effectiveness.

Judges will assess the clarity and impact of insights, how analytics informed decisions, efficiency improvements, and measurable business results. If the primary focus of the entry is the measurement methodology itself, entrants should consider Best Proof of Incrementality or Best Commerce Media Measurement Framework.

Eligible entrants: Brands, agencies, commerce media networks, analytics/measurement technology providers.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category rewards campaigns that most effectively used commerce signals — such as transactional, shopper, or retailer first-party data — to drive performance through media channels outside of the retailer's own environment.

This is the right category if the quality of commerce data used to power off-site media buying is the hero of your entry. The focus is on how retailer or shopper signals were activated in off-site media — programmatic, paid social, CTV, or other external channels — and the performance results that followed. If your entry is about proving a measurement methodology worked, Best Proof of Incrementality is the better fit.

Entries should explain the commerce data source, how it informed targeting or bidding decisions, and the measurable business outcomes it delivered.

Judges will prioritize quality and precision of data activation, strength of targeting, verified performance outcomes, and innovation in the use of commerce signals.

Eligible entrants: Brands, agencies, demand-side platforms (DSPs), commerce media networks, or data providers. 

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category rewards the most effective commerce media campaign, demonstrating a clear link between strategy, media execution, and measurable commercial outcomes.

Entries should detail campaign objectives, commerce media strategy, activation channels, and how success was measured against defined performance indicators, such as sales uplift, shopper conversion, ROAS, incremental revenue, basket growth, and/or sustained commercial impact. Submissions must show strong performance at scale and a clear role for commerce media in driving results.

Judges will look for robust measurement, effective use of data and insights, demonstrable ROI or incrementality, and clear evidence that commerce media was a primary driver of business outcomes.

Eligible entrants: Brands, agencies, retailers, commerce media networks, or technology partners.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)
- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category recognizes work that proves commerce media made a real commercial difference — not just correlation, but clear causal evidence that the activity drove results it would not have achieved otherwise.

This is the right category if the measurement methodology is the hero of your entry. It doesn't matter which channel or format you used — what matters is the rigor with which you proved it worked. Eligible approaches include controlled experiments, holdout groups, geo-split testing, marketing mix modeling, or any other robust methodology. Measurement platforms and data providers who support multiple brands are also eligible.

Entries should define what incrementality means in your context, explain your methodology and the baseline you measured against, and demonstrate the business impact you can prove.

Judges will assess clarity of evidence, rigor of methodology, and the strength of commercial outcomes demonstrated.

Eligible entrants: Brands, agencies, retailers, commerce media networks, data/measurement partners.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category rewards commerce media campaigns that strategically activated across the full shopper journey — from awareness and consideration through to conversion and loyalty — using commerce media as a connective layer throughout.

Entries should demonstrate how commerce media was planned and executed across multiple funnel stages, detailing the role of different channels, formats, and data signals at each point in the journey. Submissions should show how these elements were orchestrated to deliver a cohesive, end-to-end strategy — and how the combined approach outperformed what any single channel or activation could achieve alone. If the strength of the entry is the integration of multiple channels and touchpoints, rather than activation across multiple stages of the shopper journey, Best Omnichannel Commerce Media Orchestration may be a better fit.

Judges will look for strong strategic integration across on-site and off-site media, intelligent use of commerce data to guide sequencing and messaging, and evidence that a full-funnel approach enhanced both brand and commercial outcomes.

Eligible entrants: Brands, agencies, retailers, commerce media networks, or technology partners.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)
- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)
- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category honors the most innovative in-store retail media activations delivered through digital formats — including digital signage, programmatic displays, audience-targeted screens, or in-store audio.

This is the right category if the physical retail environment is central to your entry. The focus is on digitally-enabled in-store media — not content formats or online channels. If your campaign activated inside a store using digital media to influence shoppers at or near the point of purchase, this is where it belongs.

Entries should demonstrate how digital in-store media engaged shoppers, influenced purchase decisions, and drove measurable outcomes such as sales uplift, dwell time, or basket growth. Note: static trade marketing or printed POS is not eligible.

Judges will focus on creativity, audience addressability, innovative use of digital in-store formats, and measurable business impact.

Eligible entrants: Retailers, brands, agencies, in-store technology vendors, retail media networks. 

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (retail media objectives, shopper/audience targeting, and channel selection)
- Execution (activation strategy, creative deployment, media placement, data usage, and optimization)
- Results (sales impact, incrementality and campaign effectiveness)

Please include all relevant images, links, videos, and examples of creative materials to support your written entry.

Category description
This category rewards outstanding integration of content and commerce — where a creative or content format is the primary vehicle for driving commerce outcomes.

This is the right category if the creative idea is the hero of your entry. Eligible formats include shoppable video, creator commerce, editorial integrations aligned with retail activations, or interactive content experiences that drive purchase. If your entry's strength is the content approach and creative execution rather than the channel it ran on or the physical environment it ran in, enter here.

Entries should showcase how the content format created a pathway to purchase and enhanced the shopping journey, with evidence of measurable commercial impact.

Judges will look for innovation in creative execution, quality of integration into the shopper journey, and measurable impact on conversion or sales.

Eligible entrants: Brands, agencies, commerce platforms, publishers, and creators.


How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category recognizes excellence in commerce-focused video — across connected TV, online video, or social video platforms.

Eligible formats include premium publisher video, streaming and CTV placements, YouTube, and paid social video — including Meta and TikTok — where commerce signals or outcomes were central to the strategy. If video was the primary format and commerce was central to the objective, this category is for you regardless of the platform it ran on.

Entries should show how video formats activated commerce signals, drove shopper conversion, or supported measurable retailer partnerships.

Judges will look for creative effectiveness, innovative use of commerce signals in video, and measurable business impact.

Eligible entrants: Brands, agencies, commerce media networks, video publishers and platforms.s.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category rewards commerce media campaigns that challenged established category norms, shopper behaviors, activation models, or media strategies to achieve breakthrough results - regardless of brand size, category or budget.

Disruption may come through new technologies, unconventional media approaches, creator-led commerce, social commerce, AI-driven discovery, innovative retailer partnerships, or entirely new commerce experiences.

Entries should describe the convention you were challenging, the approach you took, and the measurable impact delivered in sales, share, trial, or shopper behaviour.

Judges will look for originality, boldness of execution, and clear evidence that the disruption drove commercial results.

Eligible entrants: Brands of any size, agencies, or commerce media networks.

How to structure your entry
Your main entry report should cover the following three areas:

- Convention Challenged (the category norm, shopper behavior, media model, retailer dynamic, or activation approach the campaign set out to disrupt, and why that convention created an opportunity)

- Disruptive Approach (the strategy and execution that made the campaign meaningfully different, including any use of social commerce, creator-led activation, AI-driven discovery, new retail partnerships, unconventional channel choices, or new commerce experiences)

- Breakthrough Results (measurable evidence that the disruptive approach changed behavior or delivered impact, such as sales, share, trial, conversion, engagement, new shopper acquisition, or category growth)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description 

Unlike Best Full Funnel Campaign, this category focuses on cross-channel integration and orchestration, rather than activation across multiple stages of the shopper journey.

This category recognizes brands and partners that successfully orchestrated commerce media across multiple touchpoints, including retailer on-site, off-site, in-store, CTV, social commerce, search, and owned or partner media.

Entries should demonstrate how channels were intentionally connected through shared audiences, data, messaging, measurement, and optimization strategies to create a cohesive shopper experience and stronger commercial outcome.

Eligible entrants: Brands, agencies, retailers, or commerce media networks.

How to structure your entry

Your main entry report should cover the following three areas:

- Orchestration Strategy (the shopper journey, business objective, audience strategy, and rationale for connecting multiple commerce media touchpoints. Entrants should explain why an omnichannel approach was required versus a single-channel or loosely connected campaign)

- Channel Integration (how on-site, off-site, in-store, CTV, social commerce, search, retail media, or other channels were connected through shared audiences, data, messaging, sequencing, measurement, or optimization)

- Incremental Impact (measurable outcomes showing the value of the integrated approach, including performance lift, conversion, sales, engagement, incrementality, efficiency, or evidence that the connected strategy outperformed a less integrated approach)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This category rewards organisations that successfully integrated trade marketing, shopper marketing, sales, and commerce media into a unified commercial strategy. Winning entries should demonstrate how cross-functional planning, shared objectives, coordinated investment, and common measurement frameworks drove stronger business outcomes than siloed planning approaches would have achieved.

Entries should describe how joint planning was structured, how budgets and objectives were aligned, and the measurable business impact the integrated approach delivered.

Judges will assess the depth of integration, quality of joint planning, alignment of KPIs and investment, strength of cross-functional collaboration, and evidence of incremental business impact.

Eligible entrants: Retailers, brands, agencies.

How to structure your entry

Your main entry report should cover the following three areas:

- Integrated Planning (how trade marketing, shopper marketing, sales, brand, and commerce media teams aligned on objectives, audiences, retailers, budgets, and KPIs)

- Coordinated Activation (how investment, messaging, retailer programming, media activation, promotions, content, or shopper engagement were planned and executed as one connected strategy rather than separate workstreams)

-Commercial Impact (measurable outcomes demonstrating the value of integration, such as incremental sales, share growth, improved retailer performance, stronger promotion effectiveness, better media efficiency, or outcomes beyond what siloed planning would likely have delivered)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description

This category honors campaigns that used commerce media to strengthen brand equity — building awareness, consideration, or brand preference alongside, or independently of, direct performance outcomes.

Entries should demonstrate how commerce media environments and signals were used to support brand storytelling, creative impact, and audience engagement, with success measured beyond immediate sales response. You can enter this category alongside others — a campaign that built brand equity may also be the most effective overall, and entering both is encouraged.

Judges will focus on brand impact — such as brand health metrics, perception lift, or share of consideration — alongside innovative and contextually relevant use of commerce data to enhance storytelling.

Eligible entrants: Brands, agencies, retailers, networks, or technology partners.

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.

Category description
This award celebrates the most successful strategic collaboration within commerce media.

Eligible partnerships include brand-retailer collaborations, agency-network partnerships, data alliances, cross-platform integrations, and retailer-retailer or network-network partnerships. If two or more organisations worked together to achieve something neither could have done alone, this category is for you.

Entries should describe the nature of the partnership, what each party contributed, and how the collaboration unlocked new capabilities, audience access, or commercial outcomes that would not have been possible independently.

Judges will assess synergy, execution quality, measurable impact, and the innovation unlocked through partnership. Judges will give additional consideration to partnerships that demonstrate long-term strategic collaboration, joint planning, shared investment, or shared business objectives.

Eligible entrants: Partnerships between retailers, brands, tech providers, networks, or agencies. 

How to structure your entry
Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insights, strategic approach, data and methodology including baselines, confidence, and incremental measurement where relevant)

- Execution (creative delivery, media/channel strategy, personalization, programmatic or audience-driven optimization, and campaign implementation)

- Results (measurable outcomes, incremental lift, business impact, and evidence of effectiveness)

Please include all relevant images, links, videos, dashboards, and examples of campaign materials to support your written entry.